Western broadcast models : structure, conduct, and performance
Author(s)
Bibliographic Information
Western broadcast models : structure, conduct, and performance
（Communications monograph / Karsten Renckstorf, Rolf T. Wigand, editors, v. 5）（Mouton textbook）
Mouton de Gruyter, c2007
- : hbk
- : pbk.
Available at 1 libraries
Note
Includes bibliographical references (p. [415]-445)
HTTP:URL=http://www.loc.gov/catdir/toc/ecip0717/2007018881.html Information=Table of contents only
Description and Table of Contents
- Volume
-
: hbk ISBN 9783110195262
Description
Broadcasting is an important indicator of a society's political, economical, social, cultural and geographical context. The book focuses on Europe and investigates the market structure and legal context, the different media actors, cost structure, and barriers to entry in various countries. Also, impact on the content, program supply, efficiency and product performance are discussed in terms of audience reception. The accompanying CD-ROM offers facts and figures as well as techniques of analysis.
- Volume
-
: pbk. ISBN 9783110195279
Description
Broadcasting is an important indicator of a society's political, economical, social, cultural and geographical context. The book focuses on Europe and investigates the market structure and legal context, the different media actors, cost structure, and barriers to entry in various countries. Also, impact on the content, program supply, efficiency, and product performance are discussed in terms of audience reception. The accompanying CD-ROM offers facts and figures as well as techniques of analysis.
by "Nielsen BookData"