Persuading people : expert solutions to everyday challenges
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Bibliographic Information
Persuading people : expert solutions to everyday challenges
（Pocket mentor series）
Harvard Business Press, c2008
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Includes bibliographical references
Description and Table of Contents
Description
Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: * Build your credibility * Adapt your pitch to your audience * Win your listeners' minds and hearts * Overcome resistance to your proposals * Leverage the forces that move people to embrace new ideas
by "Nielsen BookData"