Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports

著者

    • Smit, Barbara

書誌事項

Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports

Barbara Smit

Ecco, c2008

1st ed

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注記

Summary: Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma

Includes bibliographical references (p. [365]-368) and index

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