Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports
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Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports
Ecco, c2008
1st ed
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Summary: Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma
Includes bibliographical references (p. [365]-368) and index