CiNii 図書 - Air transportation : a management perspective

Now in its Sixth Edition, "Air Transportation" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions.Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. "Air Transportation" is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.

Preface
Aviation: an overview
Historical perspective
Air transportation: regulators and associations
The general aviation industry
The airline industry
Economic characteristics of the airlines
Airline management and organization
Forecasting methods
Airline passenger marketing
Airline pricing, demand, and output determination
Air cargo
Principles of airline scheduling
Fleet planning: the aircraft selection process
Airline labor relations
Airline financing
International aviation
Appendices
Index.

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Air transportation : a management perspective

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