The new age of innovation : driving cocreated value through global networks
著者
書誌事項
The new age of innovation : driving cocreated value through global networks
McGraw-Hill, c2008
- : hbk
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注記
Includes bibliographical references and index
MHID: 0-07-159828-6
内容説明・目次
内容説明
Named one of the "Best Books on Innovation, 2008" by BusinessWeek magazineFrom the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.
The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.
In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for
Redesigning systems to co-create value with customers and connect all parts of a firm to this processMeasuring individual behavior through smart analyticsCeaselessly improving the flexibility and efficiency in all customer-facing and back-end processesTreating all involved individuals--customers, employees, investors, suppliers--as uniqueWorking across cultures and time-zones in a seamless global networkBuilding teams that are capable of providing high-quality, low-cost solutions rapidly
To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.
目次
1: Transformation of Business
2: Business Processes: The Enablers of Innovation
3: Analytics: Insights for Innovation
4: IT Matters: Technical Architecture for Innovation
5: Organizational Legacies: Impediments to Value Creation
6: Efficiency and Flexibility: Managing the Tension
7: Mobilizing Talent
8: An Agenda for Managers: Focus on the Essence of Innovation
「Nielsen BookData」 より
