Moral markets : how knowledge and affluence change consumers and products
Author(s)
Bibliographic Information
Moral markets : how knowledge and affluence change consumers and products
Paradigm Publishers, c2008
- : pbk
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Note
Bibliography: p. 225-260
Includes indexes
HTTP:URL=http://www.loc.gov/catdir/toc/ecip0718/2007020037.html Information=Table of contents only
Description and Table of Contents
Description
Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the term "moral markets" signals a further development in the social evolution of markets. Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political considerations imbued with a long-term perspective that can disrupt short-term pursuits of the best buy. Importantly, such social goals, individual apprehensions, and modes of consumer conduct become inscribed today in products and services offered in the marketplace, as well as in the rules and regulations that govern market relations. Stehr uses examples to illustrate these trends and build new theory fitting today's changing consumerism.
Table of Contents
- Preface
- Overview
- Introduction
- Chapter 1 The Moralization of Economic Affairs
- Chapter 2 The Genealogy of Markets: Why Do Markets Exist?
- Chapter 3 The Competition among Market Conceptions
- Chapter 4 Markets as Sociocultural Practices
- Chapter 5 The Foundations of the Moralization of the Markets
- Chapter 6 The Dawn of Affluent Societies
- Chapter 7 Knowledgeability and Economic Conduct
- Chapter 8 Biotechnology, Environment, and the Market
- Chapter 9 The Extension of the Moral Bases of Economic Conduct
- Conclusions and Prospects
by "Nielsen BookData"
