Semiotics : the basics
著者
書誌事項
Semiotics : the basics
Routledge, 2007
2nd ed
- : hbk
- : pbk
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注記
Bibliography: p. [265]-292
Includes index
内容説明・目次
内容説明
This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web.
Demystifying what is a complex, highly interdisciplinary field, key questions covered include:
What is a sign?
Which codes do we take for granted?
How can semiotics be used in textual analysis?
What is a text?
A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.
目次
Preface. Acknowledgements. Introduction 1. Models of the Sign 2. Signs and Things 3. Analysing Structures 4. Challenging the Literal 5. Codes 6. Textual Interactions 7. Limitations and Strengths. Glossary. References. Index
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