International business : strategy, management, and the new realities
著者
書誌事項
International business : strategy, management, and the new realities
Pearson Prentice Hall, c2008
- : hbk
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注記
Includes bibliographical references (p. 623-639) and index
内容説明・目次
内容説明
For undergraduate and graduate level International Business courses Cavusgil, Knight, Riesenberger is the only international business book to focus on the "new realities" of international business: emerging markets, small and medium sized enterprises, the diverse participants in International Business, and global sourcing. Accompanying the book, The Educator's Consortium addresses the "new realities" of teaching International Business by connecting instructor's around the world with each other and with engaging information to create a community of instructors.
目次
I. FOUNDATION CONCEPTS
1. Introduction: What is International Business?
2. Globalization of Markets and the Internationalization of the Firm
3. Organizational Participants that Make International Business Happen
4. Theories of International Trade and Investment
II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS
5. The Cultural Environment
6. The Country Level Political and Legal Systems
7. Government Intervention in International Business
8. Regional Economic Integration
9. Understanding Emerging Markets
10. The International Monetary and Financial Environment
III. STRATEGY AND OPPORTUNITY ASSESSMENT FOR INTERNATIONAL BUSINESS
11. Global Strategy and Organization
12. Global Market Opportunity Assessment
IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS
13. Exporting and Countertrade
14. Foreign Direct Investment and Collaborative Ventures
15. Licensing, Franchising and other Contractual Strategies
16. Global Sourcing
V. FUNCTIONAL AREA EXCELLENCE
17. Marketing In the Global Firm
18. Human Resource Management in the Global Firm
19. Financial Management and Accounting In the Global Firm
Opening Vignettes and Closing Cases at a Glance
MSBs at a Glance
A Guide to Using the CKR Knowledge Portal (c) (Laminated Insert)
Glossary (Subject/Author/Company Index)
The Educators Consortium: International Market Research and Competitive Intelligence
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