Microeconomics
著者
書誌事項
Microeconomics
（Addison-Wesley series in economics）
Pearson/Addison-Wesley, c2009
5th ed., Pearson international ed
- : pbk
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注記
Includes bibliographical references (p. A-55-A-62) and index
内容説明・目次
内容説明
Students need to learn two skills in this course: they need to master the requisite micro theory, and at the same time develop their problem-solving skills. Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practical perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates.
The Fifth Edition reflects critical developments in the field, including a new chapter on game theory (Chapter 14), expanded coverage of behavioral economics, and the latest data and applications.
It is easy to encourage students to practice working problems with MyEconLab, the online homework and tutorial system. New to the Fifth Edition, MyEconLab now includes exercises and Solved Problems pulled right from the book, as well as Economics Videos featuring ABC News.
For a calculus-based microeconomics course, consider Perloff's new text, Microeconomics: Theory and Applications with Calculus.
目次
1. Introduction
Part I. Supply and Demand
2. Supply and Demand
3. Applying the Supply-and-Demand Model
Part II. Consumer Theory
4. Consumer Choice
5. Applying Consumer Theory
Part III. Theory of the Firm
6. Firms and Production
7. Costs
Part IV. Perfect Competition
8. Competitive Firms and Markets
9. Applying the Competitive Model
10. General Equilibrium and Economic Welfare
Part V. Market Power and Market Structure
11. Monopoly
12. Pricing and Advertising
13. Oligopoly and Monopolistic Competition
14. Game Theory
Part VI. Factor Markets
15. Factor Markets and Vertical Integration
16. Interest Rates, Investments, and Capital Markets
Part VII. Uncertainty, Missing Markets, and Limited Information
17. Uncertainty
18. Externalities, Commons, and Public Goods
19. Asymmetric Information
20. Contracts and Moral Hazards
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