International marketing
著者
書誌事項
International marketing
Thomson/South-Western, c2007
8th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!
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