AdWords for dummies
Author(s)
Bibliographic Information
AdWords for dummies
（--For dummies）
Wiley, c2007
- : pbk.
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Note
Includes index
Summary: Presents strategies for writing a successful Internet marketing campaign using Google AdWords
Description and Table of Contents
Description
AdWords lets every business from eBay PowerSellers to Fortune 500 companies create targeted, cost efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues. This all new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools. This guide includes an exclusive offer from Google AdWords credits equivalent to the price of the book plus a companion Web site with up to the minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software.
Table of Contents
Introduction. Part I: Becoming a Google Advertiser. Chapter 1: Profiting from the Pay-Per-Click Revolution. Chapter 2: Setting Up Your Starter Edition Account. Chapter 3: Setting Up Your Standard Edition Account. Part II: Launching Your AdWords Campaign. Chapter 4: Discovering Your Online Market. Chapter 5: Choosing the Right Keywords. Chapter 6: Writing Magnetic Ads. Part III: Managing Your AdWords Campaigns. Chapter 7: Deciding Where and When to Show Your Ads. Chapter 8: Improving Your Campaigns through Keyword Management. Chapter 9: Getting It Done with AdWords Tools. Part IV: Converting Clicks to Clink. Chapter 10: Giving Your Customer a Soft Landing on Your Web Site. Chapter 11: Following Up with Your Prospects . Chapter 12: Building a "Climb the Ladder" Web Site. Part V: Testing Your Strategies and Tracking Your Results. Chapter 13: How You Can't Help Becoming an Advertising Genius. Chapter 14: Slashing Your Costs with Conversion Tracking. Chapter 15: Making More Sales with Google Analytics. Part VI: The Part of Tens. Chapter 16: The Ten Most Serious AdWords Beginner's Mistakes. Chapter 17: Ten AdWords Case Studies. Index.
by "Nielsen BookData"