Total relationship marketing
著者
書誌事項
Total relationship marketing
Butterworth-Heinemann is an imprint of Elsevier, 2008
3rd ed
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Total relationship marketing : marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy
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注記
"Marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society"
Includes bibliographical references (p. [345]-363) and index
