Data mining and market intelligence for optimal marketing returns

Author(s)

• Chiu, Susan
• Tavella, Domingo

Bibliographic Information

Data mining and market intelligence for optimal marketing returns

Susan Chiu, Domingo Tavella

Butterworth-Heinemann is an imprint of Elsevier, 2008

Note

Includes bibliographical references and index

Details

• NCID: BA87079648
• ISBN:
  • 9780750682343
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Boston
• Pages/Volumes: xii, 280 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.83
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Data mining