Marketing strategy and competitive positioning

Author(s)

• Hooley, Graham John
• Piercy, Nigel F.
• Nicoulaud, Brigitte

Bibliographic Information

Marketing strategy and competitive positioning

Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud

FT Prentice Hall, 2008

4th ed

• pbk. : alk. paper

Note

Includes bibliographical references (p. 572-598) and index

Details

• NCID: BA87080625
• ISBN:
  • 9780273706977
• LCCN: 2007041193
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, England ; London
• Pages/Volumes: xviii, 614 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.127
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Target marketing
  • LCSH : Marketing -- Management