Fusion for profit : how marketing and finance can work together to create value

Author(s)

• Jagpal, Sharan
• Jagpal, Shireen

Bibliographic Information

Fusion for profit : how marketing and finance can work together to create value

by Sharan Jagpal ; with the assistance of Shireen Jagpal

Oxford University Press, c2008

• : cloth

Note

Includes index

Details

• NCID: BA87118397
• ISBN:
  • 9780195371055
• LCCN: 2007049183
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxviii, 636 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8/4
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Costs