Marketing the sports organisation : building networks and relationships

著者

• Ferrand, Alain
• McCarthy, Scott

書誌事項

Marketing the sports organisation : building networks and relationships

Alain Ferrand and Scott McCarthy

Routledge, 2009

• : pbk
• : hbk

注記

Bibliography: p. [282]-286

Includes index

• NII書誌ID(NCID): BA87118885
• ISBN:
  • 9780415453301
  • 9780415453295
• LCCN: 2008004334
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xx, 297 p.
• 大きさ: 24 cm
• 分類:
  • LCC : GV716
  • DC22 : 338.4/379606
• 件名:
  • LCSH : Sports -- Societies, etc. -- Marketing
  • LCSH : Sports administration
  • LCSH : Relationship marketing