The language of fashion & design : creative, multifarious, global

Author(s)
    • Merkel, Helmut
    • HIldebrandt, Alexandra
    • Koeman, Annett
Bibliographic Information

The language of fashion & design : creative, multifarious, global

edited by Helmut Merkel, Alexandra HIldebrandt, and Annett Koeman

Red Dot Edition, c2007

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Description and Table of Contents

Description

Creativity and innovative power are important components in entrepreneurial success. This book shows the different aspects of these components based on the example of Norintra, the creative design center of the Arcandor/KarstadtQuelle group in Hong Kong. The publication focuses on interviews with six designers who work for Norintra.

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