Microeconomics
著者
書誌事項
Microeconomics
Pearson Prentice Hall, c2008
2nd ed
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注記
Includes indexes
内容説明・目次
内容説明
Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.
The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"? Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily. This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their everyday lives. Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.
目次
Preface
Acknowledgments
Part 1: Introduction
CHAPTER 1: Economics: Foundations and Models
CHAPTER 1 APPENDIX: Using Graphs and Formulas
CHAPTER 2: Trade-offs, Comparative Advantage, and the Market System
CHAPTER 3: Where Prices Come From: The Interaction of Demand and Supply
CHAPTER 4: Economic Efficiency, Government Price Setting, and Taxes
Part 2: Markets in Action
CHAPTER 5: Externalities, Environmental Policy, and Public Goods
CHAPTER 6: Elasticity: The Responsiveness of Demand and Supply
Part 3: Firms in the Domestic and International Economies
CHAPTER 7: Firms, the Stock Market, and Corporate Governance
CHAPTER 7 APPENDIX: Tools to Analyze Firms' Financial Information
CHAPTER 8: Comparative Advantage and the Gains from International Trade
CHAPTER 8 APPENDIX: Multinational Firms
Part 4: Microeconomic Foundations: Consumers and Firms
CHAPTER 9: Consumer Choice and Behavioral Economics
CHAPTER 9 APPENDIX: Using Indifference Curves and Budget Lines to Understand Consumer Behavior
CHAPTER 10: Technology, Production, and Costs
CHAPTER 10 APPENDIX: Using Isoquants and Isocosts to Understand Production and Cost
Part 5: Market Structure and Firm Strategy
CHAPTER 11: Firms in Perfectly Competitive Markets
CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting
CHAPTER 13: Oligopoly: Firms in Less Competitive Markets
CHAPTER 14: Monopoly and Antitrust Policy
CHAPTER 15: Pricing Strategy
Part 6: Markets for Factors of Production
CHAPTER 16: The Markets for Labor and Other Factors of Production
Part 7: Information, Taxes, and the Distribution of Income
CHAPTER 17: The Economics of Information
CHAPTER 18: Public Choice, Taxes, and the Distribution of Income
Glossary
Company Index
Subject Index
Credits
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