書誌事項

Microeconomics

R. Glenn Hubbard, Anthony Patrick O'Brien

Pearson Prentice Hall, c2008

2nd ed

大学図書館所蔵 件 / 2

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注記

Includes indexes

内容説明・目次

内容説明

Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples. The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"? Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily. This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their everyday lives. Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

目次

Preface Acknowledgments Part 1: Introduction CHAPTER 1: Economics: Foundations and Models CHAPTER 1 APPENDIX: Using Graphs and Formulas CHAPTER 2: Trade-offs, Comparative Advantage, and the Market System CHAPTER 3: Where Prices Come From: The Interaction of Demand and Supply CHAPTER 4: Economic Efficiency, Government Price Setting, and Taxes Part 2: Markets in Action CHAPTER 5: Externalities, Environmental Policy, and Public Goods CHAPTER 6: Elasticity: The Responsiveness of Demand and Supply Part 3: Firms in the Domestic and International Economies CHAPTER 7: Firms, the Stock Market, and Corporate Governance CHAPTER 7 APPENDIX: Tools to Analyze Firms' Financial Information CHAPTER 8: Comparative Advantage and the Gains from International Trade CHAPTER 8 APPENDIX: Multinational Firms Part 4: Microeconomic Foundations: Consumers and Firms CHAPTER 9: Consumer Choice and Behavioral Economics CHAPTER 9 APPENDIX: Using Indifference Curves and Budget Lines to Understand Consumer Behavior CHAPTER 10: Technology, Production, and Costs CHAPTER 10 APPENDIX: Using Isoquants and Isocosts to Understand Production and Cost Part 5: Market Structure and Firm Strategy CHAPTER 11: Firms in Perfectly Competitive Markets CHAPTER 12: Monopolistic Competition: The Competitive Model in a More Realistic Setting CHAPTER 13: Oligopoly: Firms in Less Competitive Markets CHAPTER 14: Monopoly and Antitrust Policy CHAPTER 15: Pricing Strategy Part 6: Markets for Factors of Production CHAPTER 16: The Markets for Labor and Other Factors of Production Part 7: Information, Taxes, and the Distribution of Income CHAPTER 17: The Economics of Information CHAPTER 18: Public Choice, Taxes, and the Distribution of Income Glossary Company Index Subject Index Credits

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA87267331
  • ISBN
    • 9780138132774
  • LCCN
    2007032887
    2007032877
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Upper Saddle River, N.J.
  • ページ数/冊数
    1 v. (various pagings)
  • 大きさ
    28 cm
  • 分類
  • 件名
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