Iconoclast : a neuroscientist reveals how to think differently
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Bibliographic Information
Iconoclast : a neuroscientist reveals how to think differently
Harvard Business Press, c2008
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Includes bibliographical references
Description and Table of Contents
Description
No organization can survive without iconoclasts innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.
Table of Contents
Introduction - Doing What Can't Be Done Howard Armstrong Chapter 1 - Seeing Like an Iconoclast Dale Chihuly, Paul Lauterbur, Nolan Bushnell Chapter 2 - From Perception to Imagination Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis Chapter 3 - Fear: The Inhibitor of Action Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions Chapter 4 - How Fear Distorts Perception NASA, Richard Feynman, Solomon Asch, Martin Luther King, Jr Chapter 5 - Why the Fear of Failure Makes People Risk Averse David Dreman, Bill Miller, Henry Ford Chapter 6 - Brain Circuits for Social Networking Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett Chapter 7 - Private Spaceflight: A Case Study of Iconoclasts Working Together Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans Chapter 8 - When Iconoclast Becomes Icon Arthur Jones, Jonas Salk, Steve Jobs
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