Qualitative methods in business research
著者
書誌事項
Qualitative methods in business research
SAGE, 2008
- : pbk
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注記
Includes bibliographical references (p. 311-328) and indexes
内容説明・目次
内容説明
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report
Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.
Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
目次
PART ONE: THE BUSINESS OF QUALITATIVE RESEARCH
Introduction
Research Philosophy
Research Design and Process
Focus and Frame
Access and Relationships
Ethics in Research
Qualitative Research Materials
Electronic Research
PART TWO: METHODS IN QUALITATIVE BUSINESS RESEARCH
Case Study Research
Ethnographic Research
Grounded Theory Research
Focus Group Research
Action Research
Narrative Research
Discourse Analysis
Feminist Research
Critical Research
PART THREE: WRITING AND EVALUATING QUALITATIVE BUSINESS RESEARCH
Writing Process
Qualitative Research Evaluation
Closing Up
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