The global brain : your roadmap for innovating faster and smarter in a networked world

著者

書誌事項

The global brain : your roadmap for innovating faster and smarter in a networked world

Satish Nambisan, Mohanbir Sawhney

Wharton School Pub., 2007, c2008

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注記

Includes bibliographical references (p. 253-266) and index

内容説明・目次

内容説明

All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

目次

Foreword xvii Introduction 1 Part I From Firm-Centric to Network Centric Innovation 9 Chapter 1 The Power of Network-Centricity 11 Chapter 2 Understanding Network-Centric Innovation 29 Part II The Landscape of Network-Centric Innovation 49 Chapter 3 The Four Models of Network-Centric Innovation 51 Chapter 4 Innovation Networks: The Players and the Plays 67 Part III The Four Models of Network-Centric Innovation 83 Chapter 5 The Orchestra Model 85 Chapter 6 The Creative Bazaar Model 113 Chapter 7 The jam Central Model 139 Chapter 8 The MOD ("MODification") Station Model 157 Part IV Executing Network-Centric Innovation 175 Chapter 9 Deciding Where and How to Play 177 Chapter 10 Preparing the Organization 197 Part V Globalization and Network-Centric Innovation 217 Chapter 11 Globalizing Network-Centric Innovation: The Dragon and the Tiger 219 Chapter 12 Concluding Thoughts & Actions for "Monday" Morning 237 References 253 Index 267

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