Marketing research

Author(s)

• Parasuraman, A.
• Grewal, Dhruv
• Krishnan, R.

Bibliographic Information

Marketing research

A. Parasuraman, Dhruv Grewal, R. Kishnan

Houghton Mifflin, c2007

2nd ed

• [student text]

Note

Bibliography: p. 581-611

Includes indexes

Details

• NCID: BA87459740
• ISBN:
  • 9780618660636
• LCCN: 2005936447
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxii, 638 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research