The why of the buy : consumer behavior and fashion marketing

著者

• Rath, Patricia Mink

書誌事項

The why of the buy : consumer behavior and fashion marketing

Patricia Mink Rath ... [et al.]

Fairchild Books, c2008

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA87482298
• ISBN:
  • 9781563674563
• LCCN: 2007935038
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxi, 474 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF
  • LCC : HD9940.U4
• 件名:
  • LCSH : Fashion merchandising -- United States -- Textbooks
  • LCSH : Consumer behavior -- United States -- Textbooks