Survey research methods
Author(s)
Bibliographic Information
Survey research methods
（Applied social research methods series, 1）
Sage Publications, c2009
4th ed
- : pbk
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Note
Bibliography: p. 181-189
Includes indexes
Description and Table of Contents
Description
Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility.
The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines.
Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates.
Table of Contents
Preface
1. Introduction
2. Types of Error in Surveys
3. Sampling
4. Nonresponse: Implementing a Sample Design
5. Methods of Data Collection
6. Designing Questions to be Good Measures
7. Evaluating Survey Questions and Instruments
8. Survey Interviewing
9. Preparing Survey Data for Analysis
10. Analyzing Survey Data
11. Ethical Issues in Survey Research
12. Providing Information About Survey Methods
13. Survey Error in Perspective
by "Nielsen BookData"