Doing business in Europe
著者
書誌事項
Doing business in Europe
Sage, 2008
- : pbk
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
内容説明
Covering all the key topics for students studying European Business at upper level undergraduate and graduate level, this textbook focuses on the relationship between business and the political institutions, policies and regulations of the European Union post-enlargement. With a website to accompany the book containing student resources and an instructors manual, the book also supports readers with features that include: - Mini-cases with questions to test students understanding - In-depth readings and testimonials from executives and managers - Vignettes and cameos written by practitioners - Extracts from Business and European publications - Review questions and assignments to consolidate learning - Weblinks to helpful resources
目次
Introduction The New European Business Environment PART ONE: THE IMPACT OF FIFTY YEARS ON THE EUROPEAN BUSINESS GAME Landmarks of European Integration or, How History and Politics Shape the Business Environment Enlargement and the Theories of Integration Institutional Players Rule- and Agenda-Setting PART TWO: BUSINESS EUROPEANIZATION The Europeanization of a Business Environment The Europeanization of Business Management PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT European Economics and Finance Marketing in Europe Lobbying the Playing Field Competing Internationally PART FOUR: COPORATE CASE STUDIES Airbus A Catalyst of European Integration Altran Launching a Corporate Representation Office in Brussels Synops6 International A Company at the Service of Companies Microsoft and the Lisbon Dialogue Accelerating the EU Institutional Agenda EU Transport Policy and the Europeanization of a Business A Corporate Challenge Resulting from the Introduction of the Euro European Chief Executives in the Merger Maze Coping with Multiple Realities The Case of Schneider Electric Industrial Marketing in Europe - A Pack Solution? Exporting High Segment Wine to Europe Early Internationalization of an Old Lebanese Winery with a New Management To Tilt or Not To Tilt The Grand Velocity Question
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