Doing business in Europe
Author(s)
Bibliographic Information
Doing business in Europe
Sage, 2008
- : pbk
Available at 4 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes index
Description and Table of Contents
Description
Covering all the key topics for students studying European Business at upper level undergraduate and graduate level, this textbook focuses on the relationship between business and the political institutions, policies and regulations of the European Union post-enlargement. With a website to accompany the book containing student resources and an instructors manual, the book also supports readers with features that include: - Mini-cases with questions to test students understanding - In-depth readings and testimonials from executives and managers - Vignettes and cameos written by practitioners - Extracts from Business and European publications - Review questions and assignments to consolidate learning - Weblinks to helpful resources
Table of Contents
Introduction The New European Business Environment PART ONE: THE IMPACT OF FIFTY YEARS ON THE EUROPEAN BUSINESS GAME Landmarks of European Integration or, How History and Politics Shape the Business Environment Enlargement and the Theories of Integration Institutional Players Rule- and Agenda-Setting PART TWO: BUSINESS EUROPEANIZATION The Europeanization of a Business Environment The Europeanization of Business Management PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT European Economics and Finance Marketing in Europe Lobbying the Playing Field Competing Internationally PART FOUR: COPORATE CASE STUDIES Airbus A Catalyst of European Integration Altran Launching a Corporate Representation Office in Brussels Synops6 International A Company at the Service of Companies Microsoft and the Lisbon Dialogue Accelerating the EU Institutional Agenda EU Transport Policy and the Europeanization of a Business A Corporate Challenge Resulting from the Introduction of the Euro European Chief Executives in the Merger Maze Coping with Multiple Realities The Case of Schneider Electric Industrial Marketing in Europe - A Pack Solution? Exporting High Segment Wine to Europe Early Internationalization of an Old Lebanese Winery with a New Management To Tilt or Not To Tilt The Grand Velocity Question
by "Nielsen BookData"