Strategic management : concepts

Bibliographic Information

Strategic management : concepts

Fred R. David

Pearson/Prentice Hall, c2009

12th ed

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Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

For undergraduate and graduate courses in strategy. David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

Table of Contents

CHAPTER 1 The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc.- 2007 PART 2 & Strategy Formulation CHAPTER 2 The Business Vision and Mission CHAPTER 3 The External Assessment CHAPTER 4 The Internal Assessment CHAPTER 5 Strategies in Action CHAPTER 6 Strategy Analysis and Choice PART 3 & Strategy Implementation CHAPTER 7 Implementing Strategies: Management and Operations Issues CHAPTER 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4 & Strategy Evaluation CHAPTER 9 Strategy Review, Evaluation, and Control PART 5 & Strategic Management Case Analysis How to Prepare and Present a Case Analysis NAME INDEX SUBJECT INDEX

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Details
  • NCID
    BA87562568
  • ISBN
    • 9780136015697
  • LCCN
    2007051138
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Upper Saddle River, N.J.
  • Pages/Volumes
    xxviii, 336 p.
  • Size
    28 cm
  • Classification
  • Subject Headings
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