Strategic management : concepts
Author(s)
Bibliographic Information
Strategic management : concepts
Pearson/Prentice Hall, c2009
12th ed
Available at 2 libraries
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
For undergraduate and graduate courses in strategy.
David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
Table of Contents
CHAPTER 1
The Nature of Strategic Management
Cohesion Case: Walt Disney Company, Inc.- 2007
PART 2 &
Strategy Formulation
CHAPTER 2
The Business Vision and Mission
CHAPTER 3
The External Assessment
CHAPTER 4
The Internal Assessment
CHAPTER 5
Strategies in Action
CHAPTER 6
Strategy Analysis and Choice
PART 3 &
Strategy Implementation
CHAPTER 7
Implementing Strategies: Management and Operations Issues
CHAPTER 8
Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues
PART 4 &
Strategy Evaluation
CHAPTER 9
Strategy Review, Evaluation,
and Control
PART 5 &
Strategic Management Case Analysis
How to Prepare and Present a Case Analysis
NAME INDEX
SUBJECT INDEX
by "Nielsen BookData"