Strategic management : concepts

Author(s)

• David, Fred R.

Bibliographic Information

Strategic management : concepts

Fred R. David

Pearson/Prentice Hall, c2009

12th ed

Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

For undergraduate and graduate courses in strategy. David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

Table of Contents

CHAPTER 1 The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc.- 2007 PART 2 & Strategy Formulation CHAPTER 2 The Business Vision and Mission CHAPTER 3 The External Assessment CHAPTER 4 The Internal Assessment CHAPTER 5 Strategies in Action CHAPTER 6 Strategy Analysis and Choice PART 3 & Strategy Implementation CHAPTER 7 Implementing Strategies: Management and Operations Issues CHAPTER 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4 & Strategy Evaluation CHAPTER 9 Strategy Review, Evaluation, and Control PART 5 & Strategic Management Case Analysis How to Prepare and Present a Case Analysis NAME INDEX SUBJECT INDEX

by "Nielsen BookData"

Details

• NCID: BA87562568
• ISBN:
  • 9780136015697
• LCCN: 2007051138
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxviii, 336 p.
• Size: 28 cm
• Classification:
  • LCC : HD30.28
  • DC22 : 658.4/012
• Subject Headings:
  • LCSH : Strategic planning