Strategic management : concepts
著者
書誌事項
Strategic management : concepts
Pearson/Prentice Hall, c2009
12th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
For undergraduate and graduate courses in strategy.
David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
目次
CHAPTER 1
The Nature of Strategic Management
Cohesion Case: Walt Disney Company, Inc.- 2007
PART 2 &
Strategy Formulation
CHAPTER 2
The Business Vision and Mission
CHAPTER 3
The External Assessment
CHAPTER 4
The Internal Assessment
CHAPTER 5
Strategies in Action
CHAPTER 6
Strategy Analysis and Choice
PART 3 &
Strategy Implementation
CHAPTER 7
Implementing Strategies: Management and Operations Issues
CHAPTER 8
Implementing Strategies: Marketing, Finance/Accounting, R&D,
and MIS Issues
PART 4 &
Strategy Evaluation
CHAPTER 9
Strategy Review, Evaluation,
and Control
PART 5 &
Strategic Management Case Analysis
How to Prepare and Present a Case Analysis
NAME INDEX
SUBJECT INDEX
「Nielsen BookData」 より
