Strategic management in the media : from theory to practice

Author(s)

• Küng, Lucy

Bibliographic Information

Strategic management in the media : from theory to practice

Lucy Küng

Sage, 2008

• : pbk

Note

Includes bibliographical references (p. [224]-239) and index

Details

• NCID: BA87576267
• ISBN:
  • 9781412903127
  • 9781412903134
• LCCN: 2007938105
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angels ; London
• Pages/Volumes: 248 p.
• Size: 25 cm
• Classification:
  • LCC : P96.M34
  • DC22 : 302.23068
• Subject Headings:
  • LCSH : Mass media -- Management
  • LCSH : Strategic planning