Branding Miss G__ : third wave feminists and the media
Author(s)
Bibliographic Information
Branding Miss G__ : third wave feminists and the media
(Women's issues publishing program)
Sumach Press, c2008
- : [pbk.]
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 177-187) and index
Description and Table of Contents
Description
Many feminist organizations know just how hard it is to gain media attention for their cause. This was not a surprise to members of the Miss G___ Project for Equity in Education when they began to lobby the provincial government to include women's studies in Ontario high schools.To overcome this obstacle, the Miss G___ Project has used creative, eye-catching images to brand its members as third wave activists who are "approachable," more ironically feminine than feminist, catching the attention of a number of mainstream newspapers and magazines. Yet is this the best approach for a feminist organization to take?In this original and important case study, Michelle Miller takes a critical look at the pros and cons of Miss G___'s media strategies. She lauds the overall success of the group, but argues that it is time for Miss G___ to rebrand its image and build its own media networks by using the alternative press and popular technology. In doing so, the Project can achieve its goal while aligning its vision with its politics.
Table of Contents
Acknowledgements Introduction: Launching the Brand Chapter 1: Lobbying Like Ladies Chapter 2: The Third Wave, Femininity and Public Performance Chapter 3: Packaging a (non)Feminist Image Chapter 4: Tracking Media Representations Chapter 5: From Branding to Political Action Appendix: Script: No more Miss Nice G__! References Index
by "Nielsen BookData"