Marketing : a complete guide in pictures

Author(s)

• McDonald, Malcolm
• Morris, Peter

Bibliographic Information

Marketing : a complete guide in pictures

Malcolm McDonald and Peter Morris

Elsevier Butterworth-Heinemann, 2004

2nd ed

Note

"First published as The Marketing Plan in Colour : a pictorial guide for managers"--T.p. verso

Details

• NCID: BA87786066
• ISBN:
  • 0750661984
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Tokyo
• Pages/Volumes: 160 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Planning
  • LCSH : Marketing -- Management