Strategic management : concepts and cases

書誌事項

Strategic management : concepts and cases

Fred R. David

Pearson Education International, c2009

12th ed., Pearson international ed

大学図書館所蔵 件 / 5

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.

目次

CHAPTER 1 The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc.- 2007 PART 2 & Strategy Formulation CHAPTER 2 The Business Vision and Mission CHAPTER 3 The External Assessment CHAPTER 4 The Internal Assessment CHAPTER 5 Strategies in Action CHAPTER 6 Strategy Analysis and Choice PART 3 & Strategy Implementation CHAPTER 7 Implementing Strategies: Management and Operations Issues CHAPTER 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4 & Strategy Evaluation CHAPTER 9 Strategy Review, Evaluation, and Control PART 5 & Strategic Management Case Analysis How to Prepare and Present a Case Analysis NAME INDEX SUBJECT INDEX

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