Strategic management : concepts and cases

著者

• David, Fred R.

書誌事項

Strategic management : concepts and cases

Fred R. David

Pearson Education International, c2009

12th ed., Pearson international ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

For undergraduate and graduate courses in strategy. David's Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

目次

CHAPTER 1 The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc.- 2007 PART 2 & Strategy Formulation CHAPTER 2 The Business Vision and Mission CHAPTER 3 The External Assessment CHAPTER 4 The Internal Assessment CHAPTER 5 Strategies in Action CHAPTER 6 Strategy Analysis and Choice PART 3 & Strategy Implementation CHAPTER 7 Implementing Strategies: Management and Operations Issues CHAPTER 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4 & Strategy Evaluation CHAPTER 9 Strategy Review, Evaluation, and Control PART 5 & Strategic Management Case Analysis How to Prepare and Present a Case Analysis NAME INDEX SUBJECT INDEX

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA87848174
• ISBN:
  • 9780135013205
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: 368, 326 p., [2] leaves of plates
• 大きさ: 28 cm
• 分類:
  • LCC : HD30.28
  • DC22 : 658.4/012
• 件名:
  • LCSH : Strategic planning
  • LCSH : Strategic planning -- Case studies