Strategic management : concepts and cases


Strategic management : concepts and cases

Fred R. David

Pearson Education International, c2009

12th ed., Pearson international ed

大学図書館所蔵 件 / 5



Includes bibliographical references and index



'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.


CHAPTER 1 The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc.- 2007 PART 2 & Strategy Formulation CHAPTER 2 The Business Vision and Mission CHAPTER 3 The External Assessment CHAPTER 4 The Internal Assessment CHAPTER 5 Strategies in Action CHAPTER 6 Strategy Analysis and Choice PART 3 & Strategy Implementation CHAPTER 7 Implementing Strategies: Management and Operations Issues CHAPTER 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4 & Strategy Evaluation CHAPTER 9 Strategy Review, Evaluation, and Control PART 5 & Strategic Management Case Analysis How to Prepare and Present a Case Analysis NAME INDEX SUBJECT INDEX

「Nielsen BookData」 より