Branding TV : principles and practices

著者

• McDowell, Walter
• Batten, Alan
• National Association of Broadcasters

書誌事項

Branding TV : principles and practices

by Walter McDowell and Alan Batten

Focal Press, c2005

[2nd ed.]

注記

Previous ed.: Washington, D.C. : National Association of Broadcasters, 1999

Includes bibliographical references (p. 143) and index

詳細情報

• NII書誌ID(NCID): BA87868273
• ISBN:
  • 9780240807539
• 出版国コード: ne
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Amsterdam ; Tokyo
• ページ数/冊数: x, 158 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HE8700.8
  • DC22 : 384.551
• 件名:
  • LCSH : Television broadcasting
  • LCSH : Brand name products