The Soviet dream world of retail trade and consumption in the 1930s
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Bibliographic Information
The Soviet dream world of retail trade and consumption in the 1930s
（Consumption and public life）
Palgrave Macmillan, 2008
- : hbk
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Note
Bibliography: p. 231-243
Includes index
Description and Table of Contents
Description
In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime's new approach to retailing and consumption engendered.
Table of Contents
Introduction A New Approach to Retailing and Consumption: The Campaign for Soviet Trade The 'Perestroika' of the Retail Sector: Visionary Planning for Revolutionary Retailing Legitimizing Soviet Trade: Gender and the Feminization of the Retail Workforce 'Revolutionary Bolshevik Work': Stakhanovism in Retail Trade The 'Kontrol' of Soviet Trade from Above and from Below The Making of the New Soviet Consumer Soviet Retailing and Consumer Culture in Comparative Perspective Epilogue
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