Economics, information systems, and electronic commerce : empirical research
著者
書誌事項
Economics, information systems, and electronic commerce : empirical research
（Advances in management information systems / Vladimir Zwass, series editor）
M.E. Sharpe, c2009
大学図書館所蔵 全5件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
The methods and thinking of economics permeate a large part of the IS discipline. Reciprocally, newly emerging research methods relying on the IT-enabled treatment of massive data aggregates feed economic research. As new and radical forms of IT innovation continue to energize electronic commerce, IS researchers face a daunting task in using existing empirical methods and tools to understand the threats, opportunities, risks, and rewards of these new techniques. This groundbreaking volume leads the way. It introduces new methodological approaches to data analysis as well as new techniques for collecting and cataloging transactional data. The ideas it presents have broad appeal and demonstrate what is possible when new techniques and new ways of thinking are brought to bear on complex research problems.
「Nielsen BookData」 より