The science and art of branding

Author(s)

• Franzen, Giep
• Moriarty, Sandra E. (Sandra Ernst)

Bibliographic Information

The science and art of branding

Giep Franzen and Sandra Moriarty

M.E. Sharpe, c2009

• : cloth

Note

Bibliography: p. 529-554

Includes index

Details

• NCID: BA87887427
• ISBN:
  • 9780765617903
• LCCN: 2007047066
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Armonk, N.Y.
• Pages/Volumes: xii, 575 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.1255
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Brand name products
  • LCSH : Consumer behavior
  • LCSH : Social values
  • LCSH : Branding (Marketing) -- Management -- Case studies