Principles of marketing engineering

Author(s)

• Lilien, Gary L.
• Rangaswamy, Arvind
• De Bruyn, Arnaud
• Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets

Bibliographic Information

Principles of marketing engineering

Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

Trafford Publising, c2007

• : hbk

Note

"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."

Includes bibliographical references (p. [193]-195, [204]-210) and indexes

Details

• NCID: BA87892019
• ISBN:
  • 9781425135867
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Victoria, BC]
• Pages/Volumes: xiv, 210 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.125
• Subject Headings:
  • LCSH : Marketing -- Data processing
  • LCSH : Marketing -- Decision making -- Mathematical models
  • LCSH : Marketing -- Decision making -- Data processing