Principles of marketing engineering

著者

• Lilien, Gary L.
• Rangaswamy, Arvind
• De Bruyn, Arnaud
• Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets

書誌事項

Principles of marketing engineering

Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

Trafford Publising, c2007

• : hbk

注記

"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."

Includes bibliographical references (p. [193]-195, [204]-210) and indexes

詳細情報

• NII書誌ID(NCID): BA87892019
• ISBN:
  • 9781425135867
• 出版国コード: cn
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Victoria, BC]
• ページ数/冊数: xiv, 210 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415.125
• 件名:
  • LCSH : Marketing -- Data processing
  • LCSH : Marketing -- Decision making -- Mathematical models
  • LCSH : Marketing -- Decision making -- Data processing