Principles of marketing engineering

Author(s)

• Lilien, Gary L.
• Rangaswamy, Arvind
• De Bruyn, Arnaud

Bibliographic Information

Principles of marketing engineering

Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

Trafford Publising, c2007

• : hbk
• : pbk

Note

"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."

Includes bibliographical references (p. [193]-195, [204]-210) and indexes

Details

• NCID: BA87892507
• ISBN:
  • 9781425135867
  • 1425113141
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Victoria, BC
• Pages/Volumes: xiv, 210 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.125
• Subject Headings:
  • LCSH : Marketing -- Data processing
  • LCSH : Marketing -- Decision making -- Mathematical models
  • LCSH : Marketing -- Decision making -- Data processing