Serving Latino communities : a how-to-do-it manual for librarians

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Bibliographic Information

Serving Latino communities : a how-to-do-it manual for librarians

(How-to-do-it manuals for libraries / series editor, Bill Katz, no. 158)

Neal-Schuman Publishers, c2007

2nd ed. / Camila Alire, Jacqueline Ayala

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Includes bibliographical references (p. 219-221) and index

Description and Table of Contents

Description

Aqui esta! Here it is - the long-awaited new edition of "Serving Latino Communities". Alire and Ayala, both past presidents of REFORMA (the National Association to Promote Library and Information Services to Latinos and the Spanish-Speaking), build the case for increased service to this important and growing community and provide ideas for making outreach a success. Chapter coverage helps library staff understand the needs of their library's Latino community; develop successful programs and services; obtain funding for projects and programs; prepare staff to work more effectively with Latinos; establish partnerships with relevant external agencies and organizations; improve collection development; and perform effective outreach and public relations. This second edition features a new emphasis on electronic and Web resources to aid in outreach, new strategies for conducting focus groups and bilingual surveys, an increased number of programming ideas, and even more examples of bilingual promotional materials. A completely revised and updated resource directory points to the best publications, organizations, and sites for more information on this growing community.

by "Nielsen BookData"

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