Fundamentals of selling : customers for life through service
著者
書誌事項
Fundamentals of selling : customers for life through service
（Irwin/McGraw-Hill series in marketing）
McGraw-Hill/Irwin, 2006
9th ed
- alk.paper
- CD-ROM
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
System requirements for accompanying CD-ROM: 133MHz IBM-compatible PC; Windows 98/Me/NT4/2000/XP
Includes bibliographical references (p. 639-643) and index
内容説明・目次
内容説明
"Fundamentals of Selling: Customers For Life Through Service, 9/e" is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.
目次
Part 1 Selling as a Profession Chapter 1 The Life, Times, and Career of the Professional Salesperson Chapter 2 Relationship Marketing: Where Personal Selling Fits Chapter 3 Ethics First!Then Customer Relationships Part 2 Preparation for Relationship Selling Chapter 4 The Psychology of Selling: Why People Buy Chapter 5 Communication for Relationship Building: It's Not All Talk Chapter 6 Sales Knowledge: Customers, Products, and Technologies Part 3 The Relationship Selling Process Chapter 7 Prospecting--The Lifeblood of Selling Chapter 8 Planning Your Sales Call is a Must! Chapter 9 Carefully Select Which Sales Presentation Method to Use Chapter 10 Begin Your Presentation Strategically Chapter 11 Elements of a Great Sales Presentation Chapter 12 Welcome Your Prospect's Objections Chapter 13 Closing Begins the Relationship Chapter 14 Service and Follow-up for Customer Retention Part 4 Managing Yourself, Your Career, and Others Chapter 15 Time, Territory, and Self-Management: Keys to Success Chapter 16 Planning, Staffing, and Training Successful Salespeople Chapter 17 Motivation, Compensation, Leadership, and Evaluation of Salespeople Appendix A Sales Call Role-Plays Appendix B Personal Selling Experiential Exercises Appendix C Sale Technology Directory and www. Exercises Appendix D Comprehensive Sales Cases
「Nielsen BookData」 より