Business market management : understanding, creating, and delivering value

著者

• Anderson, James C.
• Narus, James A.
• Narayandas, Das

書誌事項

Business market management : understanding, creating, and delivering value

James C. Anderson, James A. Narus, Das Narayandas

Pearson Prentice Hall, c2009

3rd ed

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA88005421
• ISBN:
  • 9780136000884
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xxv, 470 p.
• 大きさ: 25 cm