Business market management : understanding, creating, and delivering value

Author(s)

• Anderson, James C.
• Narus, James A.
• Narayandas, Das

Bibliographic Information

Business market management : understanding, creating, and delivering value

James C. Anderson, James A. Narus, Das Narayandas

Pearson Prentice Hall, c2009

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA88005421
• ISBN:
  • 9780136000884
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxv, 470 p.
• Size: 25 cm