Marketing myopia

Author(s)

• Levitt, Theodore

Bibliographic Information

Marketing myopia

Theodore Levitt

（Harvard business review classics）

Harvard Business Press, c2008

Note

"Published in Harvard business review in July 2004"--T.p. verso

Details

• NCID: BA88007121
• ISBN:
  • 9781422126011
• LCCN: 2008005791
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: v, 90 p.
• Size: 17 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Customer relations
• Parent Bibliography ID:
  • BA86016460