Marketing : principles and perspectives

Author(s)

• Bearden, William O.
• Ingram, Thomas N.
• LaForge, Raymond W.

Bibliographic Information

Marketing : principles and perspectives

William Bearden, Thomas Ingram, Raymond LaForge

McGraw-Hill/Irwin, c2007

5th ed

• alk.paper

Details

• NCID: BA88015210
• ISBN:
  • 9780073223568
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxvi, 558 p.
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- United States