Profit maximization through customer relationship marketing : measurement, prediction and implementation
著者
書誌事項
Profit maximization through customer relationship marketing : measurement, prediction and implementation
Best Business Books, an imprint of the Haworth Press, c2007
- : soft cover : alk. paper
- : hard cover
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注記
"Co-published simultaneously as Journal of relationship marketing, volume 6, numbers 3/4 2007."
Includes bibliographical references and index
