Spanning silos : the new CMO imperative

Author(s)

• Aaker, David A.

Bibliographic Information

Spanning silos : the new CMO imperative

David A. Aaker

Harvard Business School Press, c2008

Details

• NCID: BA88131619
• ISBN:
  • 9781422128763
• LCCN: 2008016212
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xviii, 217 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management