Strategic marketing

Author(s)

• Cravens, David W.
• Piercy, Nigel F.

Bibliographic Information

Strategic marketing

David W. Cravens, Nigel F. Piercy

McGraw-Hill/Irwin, c2009

9th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA88134264
• ISBN:
  • 9780073381008
• LCCN: 2007049708
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 784 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.135
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision making
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies