Creative marketing for new product and new business development

Author(s)

Bibliographic Information

Creative marketing for new product and new business development

editors Akira Ishikawa and Atsushi Tsujimoto.

World Scientific, c2008

Available at  / 14 libraries

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Note

Originally published in Japan in 2006 by Japan Productivity Center for Socio-Economic Development

Translation by Raj Mahtani

Includes index

Details

  • NCID
    BA88135041
  • ISBN
    • 9789812772183
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Original Language Code
    jpn
  • Place of Publication
    New Jersey
  • Pages/Volumes
    xvi, 320 p.
  • Size
    24 cm
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